Employer branding is a recruitment tool to help your company stand above the crowd in your competition to attract the best employees to your company. Ideally, it highlights your winning product or service and the highly engaging company culture you have worked so hard to create. It’s the face of the company to candidates.
It works best when it’s a joint effort between the company’s marketing and HR teams to ensure consistency with the company’s regular brand. Some of the key HR activities to support a great employer brand include:
- Employee Surveys
- Employee Focus Groups
- Employee video testimonials
- Recruitment fairs
- Recruitment focused sponsorships
- Logos, slogans, key company objectives
- Vision, Mission, & Values
- Speaking Engagements
- Metrics & tracking
- Employee referral programs
GroHR can help you set and communicate your employer brand that helps you get the right candidates. Contact us for more information or a free consultation.