Employer Branding

Employer branding is a powerful recruitment tool to help your company stand above your competition to attract the best employees. Ideally, it highlights your winning product or service and the highly engaging company culture you have worked so hard to create. It’s the face of the company to candidates.

It works best when it’s a joint effort between the company’s marketing and HR teams to ensure consistency with the company’s brand. Some key HR activities that support a great employer brand include:

Employee Surveys
Employee Focus Groups
Employee video testimonials
Recruitment fairs
Recruitment focused sponsorships
Logos, slogans, key company objectives
Vision, Mission, & Values
Conferences
Speaking Engagements
Metrics & tracking
Employee referral programs

groHR can help you set and communicate your employer brand that helps you get the right candidates. Contact us to get started..